Our marketing efforts go beyond digital channels. Creating real connections with the audience creates a long lasting impression in the minds of the audience. A notable example of this was during the launch of Peroz Eatery. We set up a free digital yoga session with a licensed instructor and then made PR deliveries to a curated list of social media influencer around Bahrain. The PR package included a branded yoga mat and an invitation to join the yoga session. This resulted in gaining brand awareness fast and reaching the right audience.